Branding
A brand is an identifier , A brand is a promise , and A brand is an asset.
Branding is important because it’s what makes a memorable impression on consumers. It also allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business.